The consumer is always right...right?

holistic dealing with the whole of something

retailer person/company that sells goods directly to the public

numerous several

percolate formal spread slowly

insatiable cannot be satisfied

discarded rejected, thrown away

estimmated guessed, reckoned

fundamental most important

fad short-lived trend

predicated formal based, established

pipe dream wish that is very unlikely to come true

deliberation discussion, debate; consideration

attainable possible, achivable

poor lacking, inadequate

elicit formal manage to get a certain reaction

aspiration ambition, goal

hedonistic self-indulgent, plesaureseeking

turn a blind eye ignore, pretend not to see

primeval natural

inherent basic, integral, innate

nutrient substance that provides nourishment

case in point an example that illustrates a point

density concentration, thickness

soluble able to be dissolved

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