Stibbe (2021) – The Stories We Live By

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• Shared worldview about how things should be Ideology
• Presenting reality through certain perspectives Framing
• Comparing one thing to another to create meaning Metaphor
• Making something invisible through silence or language Erasure
• Making something visible or important Salience
• Dominant beliefs that shape perception and values Ideology
• Ways of speaking that reflect group norms and power Discourse
• Using one frame to structure understanding of another Framing
• Changing perspective by introducing a new frame Reframing
• Using concrete images to explain abstract ideas Metaphor
• Using emotional or judgmental language to praise or blame Appraisal pattern
• Linguistic expression of positive or negative feelings Affect
• Image of strong competitive masculinity in markets Masculine consumer
• Degree to which a statement appears true or factual Facticity
• Degree of certainty or uncertainty in language Modality
• Creating belief through how something is said Linguistic persuasion
• Replacing something real with a distorted image Mask erasure
• Replacing harmful narratives with beneficial ones Story replacement
• Stories expressing how certain or true something seems Conviction
• Patterns that tell what is good or bad Evaluations

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