MM-5

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• Ethical Morally right.
• Rhetorical question Asking a question to make a point, not get an answer, e.g. who wouldn’t want peace?
• Justifiable Actions that are acceptable because they are done for good reasons.
• Credibility The quality of deserving to be believed and trusted.
• Intent Giving careful attention to something so that you think about nothing else.
• Impact The effect or influence that a situation has on something or someone.
• Misinformation False information shared unintentionally.
• Disinformation False information shared deliberately.
• Framing How information is presented to shape understanding.
• Target audience The group the message is aimed at.
• Confirmation bias The tendency to accept information that supports existing beliefs.
• Deceptive Intended to mislead.
• Complicity Being involved in wrongdoing.
• Polarise Division into opposing groups.
• Dogma A principle accepted as true without question.
• Authoritarian Enforcing strict obedience to authority.
• Subtext The underlying meaning or message.
• Fabrication A made-up or false story.
• Weaponisation Turning something (like information) into a tool for harm.

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