Marketing - PLC

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• 1. Product development When the company finds and develops a new product idea. The company's investment costs mount while there are no sales in this stage.
• 2. Introduction A period of slow sales growth as the product is introduced in the marketplace. There are normally no profits in this stage since there are heavy expenses for product introduction and marketing.
• 3. Growth A period of rapid market acceptance and increasing profits.
• 4. Maturity A phase of slowdown in sales growth - the product has now achieved acceptance by most potential buyers. Profit level off or decline.
• 5. Decline The last stage where the sales fall of and profits drop.
• 1. Product development
• 2. Introduction
• 3. Growth
• 4. Maturity
• 5. Decline

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