kapitel 4

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• ________ is where a person derives his or her identity in large measure from a socialgroup. Collective self
• ________ summarizes the beliefs a person holds about his own attributes and how he orshe evaluates their self on those qualities. Self-concept
• A person's conception of how he/she would like to be is called ________ ideal self
• The ideal self is a person's conception of how she ________. would like to be
• Through the process of ________, people try to "manage" what others think of them bystrategically choosing clothing and other products that will convey a positive image impression management
• Consumers who have ________ are particularly good targets for marketingcommunications that use fantasy appeals a large gap between their real and ideal selves
• Jim Smith thinks he should be more outgoing. He is looking at his ________ ideal self
• ________ summarizes the beliefs a person holds about his or her own attributes and howhe or she evaluates the self on these qualities. Self-concept
• The ________ refers to our more realistic appraisal of the qualities we have and don't have. actual self
• A person's physical appearance is a large part of his or her ________ self-concept
• ________ is when the person tries to evaluate their appearance by comparing it to thepeople depicted in artificial images Social comparison
• There are many props and settings consumers use to define their social roles which thenbecome parts of their selves. Those external objects that we consider a part of us constitute the________. extended self
• Understanding our social roles is part of our ________ extended self
• Which of the following is a level of a people extended self? A) Individual level B) family level C) community level
• ________ refers to the positivity of a person's self-concept. Self-esteem
• Mary Jane is a very conservative businesswoman by day. However, when she decides to"go out on the town, " she likes to party and "kick up her heels." This would be an example ofa reaction due to the fact that many consumers ________. have multiple selves
• Personal objects, places, and things allow people to feel that they are rooted in their largersocial environments. The home can be symbolic for the extended self. Which of the followingcategories or levels of the extended self would the home most likely be associated with________ family level
• Fred Johnson lives, eats, and breathes pro football. His favorite team is the DallasCowboys. His home looks like a Dallas Cowboy's museum. Which level of the extended selfwould most likely apply to Fred's situation? group level
• ) If products take on masculine or feminine attributes, they are said to be ________. sex-typed
• ________ refers to a consumer's subjective evaluation of his or her physical self. Body image
• When a product helps to establish the user's identity, the user is said to have a(n)________ type of relationship with the product. self-concept attachment

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