Kapitel 2

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• A ________ includes a buyer, a seller, and a product or service and other factors. consumption situation
• According to the Issues Related to Purchase and Postpurchase Activities model presented in the text, the ________ includes the shopping experience, point-of-purchase stimuli, and sales interactions. purchase environment
• Which of the following is considered a postpurchase process? consumer satisfaction
• A typical antecedent state that a consumer might experience as he or she approaches the purchase environment is ________. time pressure
• Allen has a store that rents only formal wear to men, such as tuxedoes. Allen sells to a highly segmented market based on ________. usage situation
• A general attitude toward shopping is called ________. shopping orientation
• ________ is the conscious designing of retail space and its various dimensions to evoke certain effects in buyers. Atmospherics
• A coupon-dispensing machine in a grocery aisle and an employee handing out free samples of a new product are both examples of ________. Point-of-purchase (POP) stimuli
• One of the most important in-store factors is the salesperson. This influence can be understood in terms of ________ theory, which stresses that each participant gives something to the other and hopes to receive something in return. exchange
• The personality of a retail store is also called ________. store image
• Anna Jeter has a sudden urge she couldn't resist to buy a new purse; she was engaging in ________. impulse buying
• When a person’s memory of a rock concert changes from what really happened at the event, to sights and sounds they’ve merely imagined were part of the experience, this is an example of ______ . experiential consumption
• A consumer will often make judgements about a nightclub based on the _________ in thevenue co-consumers
• A consideration of customers’ ________ is an important approach to understanding theirinteractions with a company. touchpoints
• Physical store retailers might be able to better compete with online retailers if they wereto: create a stimulating and pleasant environment.
• Retail theming that includes associations with man-made places is called a marketscape theme
• When a layer of digital information is placed over a physical environment, it is termed: augmented reality
• Shoppers who are _______ _________ know they need certain products before goingshopping but not necessarily which brands. partial planners
• A consumer’s ‘lower-order’ goal leading to recycling behaviour could be o provide for future generations.
• An example of a consumer divestment ritual that involves capturing images of an objectis: an iconic transfer ritual.
• When a person’s memory of a rock concert changes from what really happened at the event, to sights and sounds they’ve merely imagined were part of the experience, this is an example of ______ . Hedonic consumption
• __________ ____________ is a hedonic shopping motivation based on a desire to find the best buy Choice optimisation

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